Your ultimate guide to wellness through astrology.
Creative Director & Lead Designer, 2017–2025
Spirit Daughter
The Project:
Spirit Daughter is an astrologically focused brand founded in Venice, California by Jill Wintersteen. What began as a small collection of monthly moon workbooks evolved into a global lifestyle brand guiding readers through lunar cycles, self-reflection, and ritual.
In 2017, I began licensing my illustrations for the first workbooks, and in 2020, stepped in full-time as creative director, designer, and illustrator. From there, I helped shape every visual touchpoint — from the Monthly Moon Workbooks to product packaging and production, illustrative social posts, web and app design, and art direction for photoshoots.
This weaving of work became the visual heartbeat of Spirit Daughter: feminine and powerful, structured and soulful — a design language that could translate the complexities of astrology into something beautiful, grounded, and accessible for anyone seeking to expand their life.
Roles:
Contract
Lead Designer + Illustrator
2017-2020
Full-Time Creative Director, Senior Designer, Resident Illustrator
2020-2024
Contract
Creative Direction, Designer, Manager
2024-2025
Press/Links:
@spiritdaughter
spiritdaughter.com
Services:
Brand Identity
Creative Direction
Digital Illustration
Web & Application Design
Art Direction & Photoshoots
Product &
Packaging Design
A cohesive set of products built to define and carry the Spirit Daughter brand across print, retail, and digital. From the Monthly Moon Workbooks to The Daily Journal and Manifestation Cards, each piece was built to work independently and together as a visual system. With consistent typography, illustration style, and high product quality, these products turned into a unified collection of tools to bolster your daily, monthly, and yearly rituals.
• Delivered on a fast-paced production schedule (two 34-page workbooks per month)
• Collaborated with vendors and internal operations to produce premium printed goods
• Designed editorial and book layouts aligned with monthly Moon Workbooks, the brand’s foundation
• Directed photoshoots to maintain visual cohesion across product, email, and marketing campaigns
Skillset
Monthly Moon Workbooks
+ 24 Total Workbooks Created Per Year
+ 3-8 Custom Illustrations Per Workbook
+ Layout, digital illustrations, visual direction of workbook series, watercolor covers
The Manifestation Cards
+ Deck contains: 52 cards / illustrations
+ 144 pg. guidebook, with explanations, and mantra to carry with you.
+ Custom packaging, slideoutbox, card deck, card deck box, and booklet
The Quote Books
+ Quote books written by the founder, Jill Wintersteen
+ Illustrated covers and interior pages
+ Layout and print production coordination
+By the Moon 144 pages, By the Stars is: 244 pages
The Daily Journal
+ 244 pg. layout of quotes, illustrations, and guided practices.
+ Journal features the 5/5 list (5 things to do today, 5 things you want to do in your life), reflection prompts, and daily mantras.
+ Rose gold foil, matte felt cover, bookmark ribbon
Digital Illustration
Infographics, Animation, Strategy, and Growth
Spirit Daughter’s illustration style became a defining element of the brand — bridging print, digital, and social. What began as workbook spot illustrations grew into a full visual language used across campaigns, freebies, and digital content. These cohesive pieces established a recognizable presence that made Spirit Daughter instantly identifiable.
Overview
• Spot illustrations (“sparkles”) accompanied founder quotes and daily affirmations
• Full digital illustrations were created for key astrological events like New and Full Moons and Eclipses
• Infographics and visual explainers acted as free educational resources, building trust and audience engagement
“Sparkles” Spot Illustrations For Posts
Some of our Top Performing posts & Favorites
