ReRoot Gardens
Magic. Plants. Chill.
Visual Identity, Social Direction & Illustration, Packaging
The Project:
ReRoot Gardens began to explode during the pandemic when everyone was locked up at home, desperate to “touch grass" or the closest thing to it—a houseplant. To help differentiate against the noise of all of the other plant shops in town, I was hired to rebrand and reposition the ReRoot brand with an illustration-forward style that was fun, playful, and informative. The brand has continued to evolve but has always kept its essence — alive, approachable, and bringing new life to every corner.
Services:
Visual Identity + Art Direction
Merchandising Design
Storefront Signage + Mural
Digital Creative Direction + Design
Custom Illustration
Press/Links:
Scalable content. Posts as purchasable posters & care cards.
Astrology based posts that doubled as gift guides for each sign.
Our favorite shop frogs (Cuba + Chico), featured for promotions, holidays, sales, and informational guides.
Engage & educate.
