Somatic

Schwazze is one of the larger (multi-state operator) MSOs in Colorado. Being vertically integrated and well-resourced enabled them to launch a high-end flower brand focused on what consumers want: the ability to select cannabis strains based on their ideal end state—how they wanted to feel. From naming and positioning to packaging and visual identity, our goal was to merge science with feeling, giving consumers a tactile, intuitive way to delight in their senses.