branding

Mood Board | 01.

moodboard_reitz

While arriving in Colorado I've started working at 970 Design as the graphic design intern three days a week which is great. On the side I have also started working at The Bookworm, which is a bookstore in town, and literally one of the only bookstores I've seen that is in the high rockies. I love working at bookstores, and this one is adorable with a cute little cafe attached. What's not to love? I still work for Anelise at Anelise Salvo Design Co. and do my own freelance work on the side as well.

With that said, I really started thinking about the blog I have and really want to push it a bit more. While I think it's great that it's a  mod podge of things, I would really like to start having some consistent content and some curveballs. 

So today I'm going to try my best at starting that!

I've been reading How to Style Your Brand - such a wonderful book. And it's got me thinking about my own personal brand and while I love my own brand, I sit around and wonder whether or not it's effective. 

While I'm still in the initial stages of concepting some new ideas and thinking about where I want things to go, I decided I'd start making some moodboards for my week. Some may pertain to where I want this brand to go, and some for exercise sake. 

This one was created with my own style in mind. My Pinterest is a living example of my aesthetic, so I went there first and pulled some things for this mood board. I love neutrals, plants, the brown and black combo, and some pale pinks sometimes. It's always so hard to nail down your own brand though. One day you think you like one thing and the next you are thinking you need something else. 

So while I love this moodboard, I'm thinking that I will sit on this for awhile and make some new ones next week. 

For now enjoy! Rant about working / life / blog over.

Capstone Preview!

So I couldn't help but get together a sneak preview after a big critique day in class. More and more work is being produced as the semester goes on, and today we brought the majority of what  would be in the show. It's so cool to see how we have all progressed over the past 4 years. 

I've learned a lot from Capstone so far - I've learned what working your ass off every day feels like, I've learned how to manage my time effectively, I've learned how to make quicker design decisions, I've learned how to meet super tight deadlines (haha, a book made in 2.5 months, wutttt). I think there is such a huge jump in what a lot of us have accomplished in a class where we have more free reign as well. Clients and even professors can taint your work - and it's not as authentically you as it could be. 

Capstone has given us the chance to explore our full creative potential - which I think is great. As much work as this is, and how sometimes it can be exhausting, it's so rewarding. I think having something to show and physically share with people is a great pay off for all the work. Creating a visual language that is reflective of your style is sooo fun.

While the semester has been incredibly stressful, busy, and frustrating at many times - I think that I've learned a lot, and will keep learning up until the day of the show, which I'm happy for.